About

Build Your Wealth the Halal Way

Pure Trading was founded with a simple but powerful purpose — to help people trade and invest ethically, without compromise.

For too long, modern trading has been dominated by leverage, speculation, and interest — practices that go against the principles of fairness and justice taught in Islam. I created Pure Trading to show that it’s possible to trade successfully while staying true to your faith.

Here, we focus on Shariah-compliant investing:

  • No leverage, no margin, and no interest (riba)
  • Real ownership of assets, not speculation
  • Transparent education built on discipline, skill, and trust

Whether you’re an experienced trader or just starting out, Pure Trading gives you a clear path toward building wealth the halal way.


My Journey

My name is Rustum Ishmail, and I’ve been trading the markets for many years.
I started my career in traditional finance — working in banks in South Africa, London, and Switzerland — before moving into professional online trading.

For a long time, I traded using leverage and margin, chasing fast profits in markets that weren’t always aligned with Islamic principles. But over time, I realised that success means nothing if it comes at the cost of your values.

After researching Islamic finance and speaking with scholars, I decided to rebuild everything from the ground up — a trading method that follows halal principles, avoids riba, and focuses on real value creation.
That journey led to the birth of Pure Trading.


What We Offer

Pure Trading is more than a website — it’s an educational platform for ethical traders.
You’ll find resources and tools designed to help you understand and apply halal investing principles in today’s markets.

Free Members (“Pure Traders”) get:

  • My complete Halal Intraday Chart Strategy PDF
  • Access to the Members Area, including a short training video
  • Regular educational updates

Paid Members (“Pure Elite”) get everything above, plus:

  • Advanced trading lessons and live strategy breakdowns
  • Access to halal stock and crypto screening tools
  • Private video sessions and deeper learning

All of this is designed for education only — to help you grow your knowledge and make more conscious, informed financial decisions.


The Vision

At Pure Trading, we’re building a community of like-minded Muslims who want to grow their wealth responsibly.
The goal is not just financial success — it’s peace of mind, knowing that your income and investments align with your beliefs.

“Trade with ethics, invest with purpose, and let your wealth be a source of barakah.”


Join the Movement

If you believe that trading should be transparent, disciplined, and halal — you’re in the right place.
Join our growing community of ethical traders and start your journey toward financial independence the halal way.

Become a Free Member Today